COMPONENTS USED: Active KOL, Active CMS
Active Pharma’s task was to create and implement a new layout of the informational and educational website for patients.
The website has a simple design in gray, black and yellow colours, which are characteristic for the vaccination campaign that was carried out in the media. With the help of this website, patients can find out what is the Yellow Week campaign, learn about the dangers of hepatitis A and B, and quickly find the address of a clinic that is registered as a vaccination point in their region (good conversion on a target). Additionally, they can watch online videos about hepatitis A and B.
Active Pharma’s work included:
- designing the architecture of information
- preparation of the whole graphic design of the website
- substantive content coding
- cooperation with a PR agency
- implementation of the website