Active Pharma’s goal was to create a new architecture and the concept of a corporate website. The website is a valuable tool for communication of GlaxoSmithKline (GSK) with its environment (patients, the medical and scientific environment, media, people interested in working for GSK, AD, NGOs, contractors).
Additionally the widget of the GSKID system was implemented. The idea for the widget originated from GlaxoSmithKline (GSK). It’s a useful tool that enables clinicians to move freely through all the GSK services (they can do that after a single login using their PWZ number and date of birth).
Active Pharma’s work included:
- Project analysis
- Creation of a modern design
- Tests and implementation of the website
- Website and hosting administration
- Optimization for Google search engine
- Implementation and configuration of Google Analytics