The aim was to create a new layout for the www.apo-zdrowie.pl website and adapting it to mobile devices (RWD).

The website is intended for patients and doctors of all specializations. Patients can get information about diseases, ask medical experts questions and find doctor’s offices in every part of the country. The healthcare professionals’ section includes information about Apotex’ products. Doctors can also learn about different, interesting therapeutic areas and information concerning various studies.

Active Pharma’s work included:

• new graphic design that reflects current design trends
• adaptation of the website for desktop computers, tablets and smartphones
• structure’s optimization to increase website traffic (analysis via Google Analytics)
• simplification of structure and elements to make navigation of the website easier for its users
• adaptation of the website in accordance with the new SEO/SEM guidelines