The Heel Company wanted to reach as many pediatricians and primary care physicians as possible. Active Pharma was supposed to help in doing that by creating an attractive e-detailing presentation about the Engystol medicine.
The eDetailing presentation for doctors ended with a quiz about the presented product. First thirty doctors who answered the questions correctly received prizes: Atlas of Children Infectious Diseases, Biological Medicine yearlong subscription, Exacta Medica publications, the opportunity to financially support the EcoMedica foundation. Thanks to an additional function the doctors could order samples of the drug by filling out a special form.
Active Pharma’s work included:
- doctors’ involvement in the product materials
- creation of a multimedia presentation
- implementation of the project to the analytics environment
- creation of the graphic advertising tools (flash banners)