ActiveCLM for the Herceptin and Avastin project
In collaboration with Roche, Active Pharma implemented the ActiveCLM for the Herceptin and Avastin Project. The ActiveCLM system was actively used in May 2009 – March 2010. The campaign was aimed at oncologists.
By using the ActiveCLM system, content became more attractive and interesting to physicians. The data was collected from the doctors in a fast and effective way (thanks to the CLM Analytics module).
Active Pharma’s work included:
- creating an interactive presentation
- graphics and animation design