In collaboration with Roche, Active Pharma implemented the ActiveCLM for the Herceptin and Avastin Project. The ActiveCLM system was actively used in May 2009 – March 2010. The campaign was aimed at oncologists.
By using the ActiveCLM system, content became more attractive and interesting to physicians. The data was collected from the doctors in a fast and effective way (thanks to the CLM Analytics module).
Active Pharma’s work included:
- creating an interactive presentation
- graphics and animation design