In collaboration with Roche, Active Pharma implemented the ActiveCLM for the Herceptin and Avastin Project. The ActiveCLM system was actively used in May 2009 – March 2010. The campaign was aimed at oncologists.

By using the ActiveCLM system, content became more attractive and interesting to physicians. The data was collected from the doctors in a fast and effective way (thanks to the CLM Analytics module).

Active Pharma’s work included:

• creating an interactive presentation
• graphics and animation design
• programming