Active Pharma’s task was to carry out a video transmission of a series of lectures given by healthcare professionals on cardiological topics. The lectures were recorded in a studio and doctors interested in widening their knowledge were able to take part in them without leaving home. Doctors were informed and reminded about the lectures with special e-mailings. The lectures were transmitted live at the www.e-ekg.pl platform.
After the lecture the participants had some time to ask questions related to the topic of the lecture via a special online form. Physicians that weren’t able to watch the lectures live could do it later – the videos were uploaded to the platform.