Logo: Active Pharma Sp. z o.o.


Lacipil e-Detailing

Lacipil e-Detailing

CLIENT: GlaxoSmithKline

YEAR: 2011


Active Pharma’s task was to prepare an educational program called “Diagnosis and treatment of hypertension, on the basis of the new guidelines of the Polish Hypertension Society 2011”, for GlaxoSmithKline.

The eDetailing presentation took the form of a quiz that consisted of 11 questions. Doctors who took the test had to select correct answers to the questions – after choosing an answer they received instant feedback whether they were right along with an explanation. This helped the educational material to engage the healthcare professional’s attention even more.  687 healthcare professionals from different specializations took part in the project.

Active Pharma’s work included:

  • creation of the quiz’s mechanism
  • preparing slides for an educational program (design, programming) – slides in flash technology
  • implementation of an analytical system – CLM Analytics
  • integration of CLM Analytics database with the data of Esculap.pl


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